ABOUT NAGAIA®
We make world-class
nail products.
We don't think about whether our customers are professionals or beginners. We just make the best dip powder products we can — and let people decide for themselves.
"The best dip liquid I've used in 30 years of doing nails."
— Licensed nail technician
"I never imagined I could do my own nails. I actually did it."
— First-time DIY customer
HOW WE ACTUALLY DO THIS
The honest version.
There's a quality gap in the nail market. On one end, cheap products sourced from suppliers the sellers themselves know nothing about. On the other end, professional-grade products locked behind licenses and wholesale minimums. In between — millions of people who just want something good, with no way to tell what's actually good.
We decided to fill that gap the only way we knew how: work with good factories, use good ingredients, and be straightforward about both.
Our products are made in China, by factories that hold long-term supply contracts with established international brands. We make sure every part of the chain earns a fair margin — the factory, their workers, us.
There's a difference between work done with care and work done just to collect a check.
We publish ingredient lists for our products — not a marketing summary, but the actual formulation. Because if something's sitting on your nails for weeks, knowing what it's made of should be normal.
If you've seen our tutorials — on TikTok, YouTube, Instagram — that's us. Our team, using our products, filming every color and every step ourselves. We don't send free kits to a thousand influencers and wait for the posts to come in. We don't pay people to say nice things about us.
We just use the products — kind of obsessively — and show people how to get the most out of them. We also don't really have the budget for the influencer approach. So, there's that.
We're not perfect. Our shipping can be slow. Our customer service has had rough days. We know.
But here's the thing we hold onto: you might find someone who waited too long for a package or a reply — you won't find anyone who says the product itself let them down.
The rest, we're getting better at. Having you here while we figure it out makes a real difference.
A REAL STORY
Why we keep doing this.
A customer wrote to us. Her mom had been in a car accident — broken leg, stuck at home. She rushed over and twisted her own ankle on the way. Missed her boyfriend's hockey game. Took time off from school and work. Days of rain. Everything piling up.
Going through her emails, she found a shipping notification for a NAGAIA kit she'd ordered and forgotten about. Nowhere to go, nothing else to do — she sat down next to her mom and gave her a dip manicure. Her mom's first one ever. Done by her daughter, right there in the living room.
Her mom smiled. She said it was the first time in weeks that the heaviness had lifted.
When she shared that with us, we didn't have a clever response. We just thought — yeah. This is worth keeping at.
WHAT WE BELIEVE
It's never just
one square centimeter.
A manicure marks a moment.
Today. Last Friday. The day before a trip you've been looking forward to. The week you finally felt like yourself again.
Most of the time you won't even remember it by tomorrow. But sometimes — maybe once in a long while — you'll look down at your nails and something clicks. Maybe they're exactly the right shade. Maybe they're a little too sparkly and that's exactly the point.
Maybe someone notices. Maybe nobody does and you just like knowing they're there.
We make products for all of those moments — the ones you forget by Tuesday and the ones you carry for years.
Any mood. Any color. Any reason or no reason at all.
100-Day Money Back Guarantee.
We put a lot into these products. They're worth trying. Full policy details
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